Hi, I’m Abhilasha.

#Top 2 ‘Branding & Positioning’ in France 🇫🇷

~ Favikon 2025

I work with B2B founders to fix their startup positioning.

Work with Me

My Approach

First, fix your brand positioning

Old systems have stopped working as attention gets fragmented. This means content in itself is no longer the advantage. I help you earn attention and build emotional equity through premium storytelling.

Then, become a creator-led company

Attention compounds when it’s tied to the founder’s voice. Our founder-led content builds trust faster than brands ever can. The idea is to turn you into the channel, so the brand earns attention naturally.

From the founders

  • Abhilasha's insights, guidance, and collaborative spirit helped us sharpen our impact story and gave us confidence in delivering it. Highly recommend Abhilasha to ALL seeking a dedicated, insightful partner for clarity and encouragement on complex projects. 10 out of out 10 Well worth talking to her. "

    Peter Chalkley, CEO @AquariaSkyFoods

  • “Abhi transformed how I view marketing. She helped me find and express my voice with authenticity and clarity. Thanks to her instruction and encouragement, every aspect of our marketing has evolved. I now see myself not just as a founder, but as a storyteller who can inspire and connect with clients on a much deeper level."

    Rebecca Monet, Founder @Zorakle Profiles

A 3-week Positioning Spirnt

Consulting

Podcast Invites

Personal Branding

Home Page Messaging

Consulting Podcast Invites Personal Branding Home Page Messaging

Run a Brand Diagnosis

After running an intake, reviewing your assets and your competitor audit, we present a current perception map showing where buyers place you vs top alternatives.

Build a Positioning Blueprint

We present 2-3 viable positioning routes with trade-offs and deliver a positioning blueprint that defines the core problem, your POV and true differentiators.

Activate Founder-Led Content

Once the positioning is set, we distribute it through the founder. We turn your story, POV, and conversations into content that reinforces the new positioning.

Grab the Case Study

Designed a New Category for Adikteev

A behind-the-scenes look at how Adikteev moved from product-led messaging to category ownership...

View Project

>> My Latest Feature on FranchiseWire

What time suits you?

Schedule a 30-minute 1:1 introductory session with me to discuss your startup’s positioning needs.

Book Consultation

FAQs

  • By the end of the engagement, you’ll get:

    1. Three consultative workshops

      Focused sessions covering current perception, positioning options, and final positioning decisions.

    2. A complete positioning blueprint

      Including your category, core problem, point of view, differentiators, and clarity on where you sit versus alternatives, the whitespace you can own, and the opportunities to exploit.

    3. Founder narrative & profile positioning

      A refined founder story and profile aligned with the new positioning, designed for public distribution.

    4. One month of founder-led content

      A set of ready-to-publish pieces (and/or published content), built from your positioning, POV, and conversations, including a podcast feature.

  • The work is most effective when the founder is involved, along with one or two people who are close to the product, customers and understand the go-to-market strategy

  • The engagement runs over 3 weeks for positioning, followed by one month of founder-led content distribution. The work is structured around a small number of focused workshops, with synthesis and implementation happening between sessions.

    Positioning Sprint (3 weeks)

    • Workshop 1: Alignment & Diagnosis

      We review current positioning, market context, and how buyers perceive you today.

    • Workshop 2: Positioning Directions

      We explore 2–3 viable positioning routes, assess trade-offs, and select the one to own.

    • Workshop 3: Positioning Blueprint

      We finalize the category, core problem, POV, and differentiators into a clear, usable blueprint.

    Founder-Led Content (1 month)

    Following the sprint, the positioning is activated through founder-led content. This includes refining the founder narrative and profile, and distributing content that puts the new positioning into the market over the course of a month.